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Kotaku being Kotaku (lemmy.today)
submitted 2 weeks ago by mods_mum@lemmy.today to c/games@lemmy.world

At this point I'm going to Ladbrokes and betting against everything Kotaku promotes. They are like Jim Cramer of the gaming industry.

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[-] Jolteon@lemmy.zip 23 points 1 week ago

I feel like Minecraft has kind of lagged in popularity with the current crop of 5 to 12-year-olds compared to some of the newer games, like Roblox.

[-] Decoy321@lemmy.world -1 points 1 week ago

That may be so, but that's irrelevant to them. Their IP is Minecraft, not Roblox. They only need to appeal to the largest demographic of people who enjoy Minecraft (aka kids, not adults). The other interests of their target audience are hardly relevant. All that matters is that they're interested in the topic though to see a movie.

Or more accurately, bug their parents to pay to see the movie. Because those are additional tickets, too.

[-] Leg@sh.itjust.works 26 points 1 week ago

Players aged 15 to 21 make up the largest group of Minecraft’s player base at 43%. 

The remaining 21% consists of players between 22 to 30 years old, and 20.59% are users aged 61 to 80. 

You might be thinking of demographics from like 10 years ago, but those kids grew up dude. Kids are not the primary demographic.

[-] person420@lemmynsfw.com 1 points 1 week ago

There are two main reasons why those numbers are skewed and incorrect.

  1. Mojang/Microsoft can't legally keep tallies of players under the age of 13 due to COPA regulations, so that demo is underrepresented
  2. Those numbers include Java metrics which contrary to popular belief, are absolutely dwarfed by Bedrock players.

Bedrock players are Mojang/Microsoft's target demo. They spend more money (with both realms and the marketplace) and purchase more merchandise.

[-] orrk@lemmy.world 1 points 1 week ago

or, maybe, the demographic of people playing minecraft is older than you think

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this post was submitted on 06 Sep 2024
291 points (87.4% liked)

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