this post was submitted on 25 Jul 2024
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YouTube tests server-side ads to make your coveted blocker obsolete (www.yahoo.com)
submitted 4 months ago by downpunxx@fedia.io to c/technology@lemmy.world
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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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[–] j4k3@lemmy.world 8 points 4 months ago

There is no way for advertisers to know that their ads are actually shown. That is why an ad is a link to the advertiser's website. If there is one thing I have learned from uploading to YT and watching, it's that YT is terrible at transparency and this kind of logistics. I doubt this will work at all.