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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] Got_Bent@lemmy.world 101 points 7 months ago* (last edited 7 months ago) (10 children)

How the fuck can an economy that's almost nothing but advertisements sustain itself for any period of time? It feels like forcing more and more ads is the only thing anybody does for money anymore.

[–] aesthelete@lemmy.world 39 points 7 months ago* (last edited 7 months ago) (2 children)

Brought to you by Carl's Jr.

[–] SpeedLimit55@lemmy.world 9 points 7 months ago (1 children)

It’s got electrolytes!

[–] FritzGman@lemmy.world 1 points 7 months ago

Now I understand everyone's shit's emotional right now. But I've got a 3 point plan that's going to fix EVERYTHING. ...

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