87
Scams upon scams: The data-driven advertising grift
(anotherangrywoman.com)
This is a most excellent place for technology news and articles.
I certainly hope this person is really in marketing. I would agree that a lot of digital “metrics” are a scam. It’s all in the presentation of said metrics.
However, this article is comprised of poorly-sourced anecdotes and full of buzzwords and conjecture. The grammar also makes me question the validity of the storyteller.
I can’t gate-keep “marketing” but buyer beware on this one.
Edit: hey to all the downvoters - I’d love to know why, specifically, I am wrong?
If you ran it through MS Word or Grammarly you would see it needs some help.