this post was submitted on 14 Mar 2024
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[–] lvxferre@mander.xyz 89 points 8 months ago (22 children)

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%

Translation: users mistakenly click it 28% more, before realising that it isn't actually content

along with increased community engagement when comments are enabled.

Translation: more "fuck your ad" complains in the comments.

More importantly, I predict that the move will increase the usage of ad blockers within the site. Dressing ads as content feels like a bad idea - I feel like users interpret this as a sign of hostility, trying to "deceive" them. I'm not sure on that though, I'm half-drunk through the whole day and I don't have data to back me up.

[–] Stovetop@lemmy.world 24 points 8 months ago (9 children)

More importantly, I predict that the move will increase the usage of ad blockers within the site.

Sadly a lot of Reddit's traffic comes from mobile, which now only allows the official app that Reddit can fill with however many ad posts they want.

[–] Anon819450514@lemmy.ca 1 points 8 months ago (6 children)

Not when. your DNS is a piHole, even when on mobile I use PiVPN to route all my traffic at home and not get ads whatsoever.

[–] FlounderBasket@lemmy.world 12 points 8 months ago (1 children)

Does that stop the promoted posts though? Which are paid reddit posts. I have my phone going through adblocker dns and I still see promoted posts but I don't see any traditional ads between posts.

[–] AtariDump@lemmy.world 1 points 7 months ago

It, sadly, will not. The promoted posts come from the same domain as the content (meaning block the ads, block the legitimate content).

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