this post was submitted on 08 Jul 2023
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I fucking KNEW it.
35 million users my asshole - they’re just counting existing Instagram accounts.
Pretty sure they’re not. I mean those are instagram accounts, but only those who enabled threads. It’s also at 93 million now.
Why is it so hard to believe that people download the app and try it out? It’s easy to do, users don’t have to create a new account, the app is number one on the App Store, they’re probably advertising it in instagram, and it’s still just 20% of the instagram userbase.
Decentralization is nice, but most people don’t care about it and it’s too complicated or annoying to sign up there. Threads is dead simple and people want a Twitter replacement. It’s also "just" a fifth of the Twitter userbase.
Why?
Because Instagram did the same BS with their “Notes” feature recently and now nobody uses it.
You were automatically enrolled and it showed up on your feed and three months later, it’s crickets.
As much as I hate Twitter, I don’t think Threads is going to make a dent in the long run.
I don’t see how that’s related to them lying about user numbers, which I really don’t think they are doing.
We’ll see where threads will be in a few months, I’m sure not everyone will stay active there.
I’m not sure how you can see it any other way.
They had a successful platform (Instagram) and piggybacked a new platform on top and are counting the users toward their numbers.
If Zuckerbag released Threads without being tied to Instagram, it’d be a queef in the wind of a userbase.
It’s a clever strategy. For sure. I won’t pretend it’s not.
But seeing how “Notes” went - I don’t think it’s gonna go very far.
It’s like if McDonald’s started selling hotdogs from their stores under a separate store within their restaurants.
“McDog’s has over 1 billion served!”
No, McDonald’s does - you just put another product under the same roof by a different name.