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Here's why the $3,500 Apple Vision Pro headset is so expensive (www.cnbc.com)

submitted 6 months ago* (last edited 6 months ago) by catculation@lemmy.zip to c/technology@lemmy.world

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The $3499 Apple Vision Pro reportedly costs $1542 to make.

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[-] le_saucisson_masquay@sh.itjust.works 47 points 6 months ago

bill of materials” for the headset at $1,542, and that doesn’t include the costs of research and development, packaging, marketing or Apple’s profit margin.

Please read it, it's just another version of the "the iPhone cost 500$ to make". Research and especially marketing can sometimes be as much as the material and assembly cost. Id be surprised that apple doesn't make a profit on it, but it might not be close at all to 100% .

[-] Halcyon@discuss.tchncs.de 20 points 6 months ago

It quite clearly seems to be some kind of public beta test product and enough rich people seem to be happy to pay for being the test hamsters.

[-] Wolf_359@lemmy.world 3 points 6 months ago

I really love that you said test hamster instead of guinea pig.

I'm using this from now on.

[-] Halcyon@discuss.tchncs.de 4 points 6 months ago

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this post was submitted on 25 Feb 2024

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