1569
this seems to be the theme of the season mateys
(lemmy.dbzer0.com)
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I'm not so sure that this is anything to worry about. It's just another step in the game of cat and mouse. Is it annoying? Of course! But if/when it goes mainstream, ad blockers are just going to push updates that make it possible to block the ad block blocker. uBlock Origin does a really good job at blocking ad block blockers on most sites.
This is google that we’re talking about, they can pull a Twitter and just fully restrict access unless logged in / subscribed. I don’t think uBlock origin can get around the Twitter / Facebook / Instagram log in to see this content modal.
I do not think it will happen, but even if they do implement what you have described here, it doesn't matter. Users will be forced to sign in, and then from there, they can block ads as usual.