this post was submitted on 12 Oct 2023
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The social media web was literally the start of the decline. There used to be thousands of niche internet forums, now everything is in a AOL style walled garden.
Web2.0 was bullshit and plebs fell for it.
So now we are under fucking survielliance regime and social media is used to drive public opinion better than cable ever could.
I thought Web 2.0 was stuff like AJAX and DHTML, like Google Maps compared to old MapQuest. That started in the mid 00's. The tracking stuff came about a decade later.
Tracking stuff came as soon as you could communicate asynchronously with a server, really. It became widely known and a plague in the 10s but it started as soon as Ajax was available. Keep in mind that Google and most of the websites were free and ads driven almost from the start because that was the only way to create a critical mass of users.
You could definitely track folks with cookies well before Web 2.0, but the storage and processors necessary for the sort of data harvesting we see today didn't really get profitable until the '10s. Before that Google would run ads that were relevant to the search query rather than tracking your move around the web.