this post was submitted on 10 Jun 2023
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Technology
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Yeah, not surprising tbh. They tested the change in smaller countries like NZ first, which allowed them to determine if it was worth doing the same elsewhere.
Password sharing is really common, but I don't think enough people realise - if they give a shit about what they use and where it comes from, they're the minority. That goes for almost any service, not just streaming. The people willing to change their habits to protest are always going to be less than the entrenched people who can be pushed, inch by inch.
Most Netflix users just want something to watch with minimal effort and without having to try or think about it. So if the password doesn't work, they shrug, they accept it, they make their own account, and their routines stay the same. In fact I'm willing to be that of the new Netflix users, a majority of them are probably also subscribed to at least one other streaming service, too.
Convenience is a commodity, and users have different price points.